About Us
Who we are
Protect Our Winters UK is an outdoor climate action charity. We rally the outdoor community to lead meaningful climate action.
What we do
We advocate with policymakers, deliver education, and collaborate with outdoor sport communities and wider environmental coalitions.
Why we do it
We're in a climate emergency and time to act is running out. Together, we in the outdoor community can be a poweful force for change.
Our History
In 2007, pro snowboarder Jeremy Jones saw that more and more resorts he'd always counted on for good riding were closed due to lack of snow. Something was clearly going on, and he felt the need to act. But, he couldn't find any organisations focused on mobilising the outdoor community on climate. So, Jeremy founded Protect Our Winters.
Fast forward ten years, to a group of UK outdoor enthusiasts seeing the impact POW was having and wanting to replicate it in the UK. So they founded POW UK in 2017.
What started out as a few volunteers, has grown into a team of 4 staff, 6 carbon literacy trainers, 8 trustees, 20 volunteers, 40 corporate partners and an ever-growing alliance of athletes, creatives, and scientists.
WHO WE ARE AND OUR AIMS
We're not just skiers and snowboarders. We're climbers, hillwalkers, mountain bikers, paddle boarders, and surfers. We come alive in the outdoors, and harness our connection to wild places as a force for positive change. We might be dirtbags, but we're dirtbags making a difference.
We're coming together as a loud, passionate, and insistent outdoor community to influence climate policy to protect the places we love. We see climate breakdown happening in our playgrounds, and we're communicating that message to policymakers to protect our planet today and for future generations.
The stable climate we have enjoyed for the last 10,000 years is wobbling, but we can still change course and stop that wobble.
Our vision is that outdoor communities unite as strong advocates of ambitious climate action in key areas including green transportation, renewable energy, a low carbon economy and a managed decline of fossil fuel extraction - achieving a decarbonised UK by 2040.
We must act now to protect the places we love for future generations.
Protect Our Winters UK is an independent charity, separate from the other POW chapters and responsible our own funding and campaigns. We work collaboratively with all POW chapters on cross-border and international campaigns to increase our impact worldwide.
OUR TEAM
Our solid team of staff and volunteers turn bold ideas into impactful action. We've got the best of the best on our side, and are continuously growing our staff and volunteer numbers.
Dom Winter
Interim General Manager
Adam Raja
Marketing Manager
Latest Impact Report
Our impact reports summarise our work, achievements, and the impact we've made as an organisation over the past year. We've come a long way since our humble beginnings in 2017, and thanks to our partners, donors, ambassadors, volunteers, and supporters, our influence has grown each year.
Contact Us
Have a question? Want to get more involved in POW UK? We'd love to hear from you!
