Our Mission

Protect Our Winters UK exists to inspire and equip communities to take positive action to address the climate crisis.


Our goal is simple: to accelerate the transition to a carbon neutral society.

Protect Our Winters UK was founded in 2017 by a team of UK outdoor enthusiasts to mobilise the UK outdoor sports community.
We work with athletes, creatives and outdoor sports groups through our Winter Guardians to accelerate our transition to a carbon neutral society and reduce our individual and collective carbon footprints.
Protect Our Winters UK is an independent charity, separate from the other POW chapters and responsible our own funding and campaigns, although we work with the other POW chapters on cross-border and international campaigns and fundraisers.
For our actions to be effective, we need to create an environment that encourages people to take action to combat the climate crisis, however big or small it may be. To ensure that we are successful in our mission, all POW UK activities will be aligned with our five key values:

We will have fun and it will be fun for people to participate


We will welcome all newcomers – the more the merrier!


We will be relentlessly positive in our messaging and outlook


We will build bridges and work collaboratively with other charities and NGOs


We will take action which is effective in addressing the climate crisis.

Our story

Protect Our Winters Founded
Professional snowboarder Jeremy Jones launches Protect Our Winters in the US to get the outdoor community to take action on climate change.
POW Publishes economic study
In partnership with Natural Resources Defence Council, POW published a white paper outlining the impact that climate change could have on the outdoor sports industry.
April 2017
POW UK at the Ski Show
POW UK had its first major appearance at the Telegraph Ski and Snowboard Show, with appearances from Ambassadors Ed Leigh and Warren Smith.
Summer 2018
"Ask Your Bank" Campaign Launched
POW UK supporters reached out to their banks, sending over 2000 emails asking banks to divest of carbon funds and put their money into sustainable investments.
January 2019
Hot Planet/Cool Athletes Launched
POW's educational programme "Hot Planet/Cool Athletes" is launched, with athletes going into schools to educate children about climate change.
December 2012
Protect Our Winters UK Launched
Protect Our Winters UK was founded. We work alongside POW chapter worldwide to mobilise the UK outdoor sports community.
October 2017
Climb for Climate
Climbers Peter Sandahl and Danny Uhlmann attempt to summit all 82 400+m peaks in the alps to raise awareness of the issues of climate change. At the same time, Nordea Bank moved $700M of investments into sustainable funds.
October 2018
POW UK Supporters #GetRadical
Scottish supporters got political in our first legislative campaign. In collaboration with Stop Climate Chaos, POW UK pressured MSPs to put Scotland at the forefront of climate law.