AMBASSADORS
From Olympic medalists to cutting-edge explorers, award-winning photographers to documentarians, and high-profile industry leaders. Our athletes and ambassadors push the boundaries of excellence in their fields and apply that same pressure to advocate for climate action. We're proud to work with a forward thinking collective that helps us turn passionate outdoor people into effective climate advocates.
The POW UK Athlete Alliance brings together high profile athletes to help us amplify our message. Our athletes are deeply integrated into the outdoor community and enable us to reach 100,000+ people through their audiences.
Chemmy Alcott OLY
Alpine Ski Racing, Broadcasting
Chemmy Alcott is a four-time Winter Olympian with a career high ranking of 8th in the World Read Chemmy Alcott OLY's Bio
James Clugnet OLY
Cross Country Skiing
James is a 2x Winter Olympian, born and raised in the mountains around Grenoble, France Read James Clugnet OLY's Bio
Rebecca Coles
Moutaineer
Rebecca is an alpine and Scottish winter climber and mountaineer with a PhD in Glacial Geomorphology and Fellow of the Royal Geographical Society Read Rebecca Coles's Bio
Poppy Collingwood
Ultra running
Poppy is an elite ultra trail runner who grew up on Dartmoor exploring the outdoors through skiing, climbing, and adventure Read Poppy Collingwood's Bio
Laura Deas OLY
Skeleton, Broadcasting
Laura Deas is an international skeleton athlete who represented Great Britain at two Winter Olympic Games, winning a bronze medal at the 2018 edition in PyeongChang, South Korea Read Laura Deas OLY's Bio
Charlie Guest OLY
Alpine Ski Racing
Charlie Guest is a trailblazing Scottish alpine ski racer, renowned for her expertise in slalom Read Charlie Guest OLY's Bio
Damian Hall
Ultra Running
Damian Hall, a British runner, journalist, and author, burst onto the running scene at 36, setting records and fastest known times on UK's toughest routes Read Damian Hall's Bio
Iain Innes
Mountain athlete
Iain is a Scottish mountain athlete who you will find skiing, climbing, running or paragliding Read Iain Innes's Bio
Ed Leigh
Snowboarding, Broadcasting
BBC snowboard correspondent, commentator and tall story teller who loves a roll, slide and a kick Read Ed Leigh's Bio
Neil McNab
Snowboarding
He might make his living in the mountains and earn his turns, but Neil McNab still has a carbon footprint Read Neil McNab's Bio
Katie Ormerod OLY
Snowboarder
Katie has finished on many World Cup podiums, including a World Cup Gold, X games Bronze and Briton's first Snowboard Crystal Globe and Overall World Cup title Read Katie Ormerod OLY's Bio
Beth Pascall
Trail Running
Beth Pascall is a runner and cyclist based on the edge of the beautiful Lake District Read Beth Pascall's Bio
Robbie Phillips
Climbing
Robbie is a professional climber, animal lover, Patagonia ambassador and all around awesome guy Read Robbie Phillips's Bio
Warren Smith
Skiier
Founder of Warren Smith Ski Academy, Warren has been sliding around on two planks since he was 13 years old Read Warren Smith's Bio
Emma Twyford
Climbing
As an accomplished climber, Emma finds herself flying and driving to remote corners of the globe Read Emma Twyford's Bio