From Olympic medalists to cutting-edge explorers, award-winning photographers to documentarians, and high-profile industry leaders. Our athletes and ambassadors push the boundaries of excellence in their fields and apply that same pressure to advocate for climate action. We're proud to work with a forward thinking collective that helps us turn passionate outdoor people into effective climate advocates.
The POW UK Athlete Alliance brings together high profile athletes to help us amplify our message. Our athletes are deeply integrated into the outdoor community and enable us to reach 100,000+ people through their audiences.