Ambassadors

From Olympic medalists to cutting-edge explorers, award-winning photographers to documentarians, and high-profile industry leaders. Our athletes and ambassadors push the boundaries of excellence in their fields and apply that same pressure to advocate for climate action. We're proud to work with a forward thinking collective that helps us turn passionate outdoor people into effective climate advocates.

Athlete Alliance

Ambassadors

The POW UK Athlete Alliance brings together high profile athletes to help us amplify our message. Our athletes are deeply integrated into the outdoor community and enable us to reach 100,000+ people through their audiences.

Jonjoe Boulter

Skier

Jonjoe is a freeride skier, ski instructor, and inline skater whose energy is infectious.Read Jonjoe's Bio

Rebecca Coles

Mountaineer

Rebecca is an alpine and Scottish winter climber and mountaineer with a PhD in Glacial Geomorphology and Fellow of the Royal Geographical Society.Read Rebecca's Bio

Matt McCormick

Snowboarder

Matty is a snowboarder, member of the GB Park & Pipe Team, and member of the Scottish Institute of Sport. Riding since he was 9 years old, he's made three finals appearances at World Cup level including a top 10 finish.Read Matt's Bio

Neil McNab

Snowboarder

Neil is a highly accomplished mountaineer and snowboarder with over 30 years in the industry. He's a professional freeride snowboarder, ski and snowboard instructor, high mountain guide, and yoga teacher.Read Neil's Bio

Katie Ormerod

Snowboarder

Katie has finished on many World Cup podiums, including a World Cup Gold, X games Bronze and Briton's first Snowboard Crystal Globe and Overall World Cup title. Katie also became an Olympian at the 2018 PyeongChang Winter Olympic Games. Read Katie's Bio

Robbie Phillips

Climber

Robbie is a professional climber, animal lover, Patagonia ambassador and all around awesome guy. He first got into climbing through Duke of Edinburgh Award and has over 15 years of experience.Read Robbie's Bio

Emma Twyford

Climber

Emma is a Patagonia Ambassador and climber with nearly 30 years of experience. She has huge achievements to her name including being the first British woman to climb 9a with an ascent of Big Bang and did the first British ascent of Camilotto Pelissier with Matt Helliker in the Dolomites.Read Emma's Bio